Take a moment and think about the last three products (or services) you bought that you were really pleased with - either physical or digital. Now, think of all the pleasure and joy you’ve gotten out of your products. Ask yourself: would you have paid 5% more for any of these products you’ve enjoyed? How about 10% more? For me, the answer is yes. If the answer is yes for you, then you, the customer, is the winner of all these sales transactions! In ethical sales, the customer is the biggest winner.
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