There comes a time for every creator when you need to close your computer and go out into the world. Feel the earth under your feet. Hear the hum of life around you. And open yourself up to serendipity.
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I’ve written before about the qualities to look for in a long-term business partner. But how do you find one? In the last year, I’ve learned the secret. Tara and I now have multiple projects going with high-quality partners and plenty of creative momentum. What’s the secret? Fair warning - you’re going to laugh cause it’s so stupid simple. Here’s the secret: Tell people what you’re doing, or (if you haven’t started yet) what you're planning on doing.
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As a leveraged creator - someone who follows the path of: Create assets → scale them with free leverage → earn your freedom - it has become impossible to ignore how artificial intelligence can empower you - creators - to build whatever you want.
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It was a big week. The producer Tara and I partnered with sent out our movie script to some of the biggest comedy directors you can think of. By any measure, getting eyes on our writing at this level is a win. And it got me thinking about how we got here. The most obvious observation I have looking back is how much all the progress we’ve made over the last three years was invisible. Not only was it invisible, but much of the time it actually felt like failing.
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I can now code despite never learning how. It’s a breakthrough that’s been on my radar for over a year. I touched on it in a post from August 2023, about the importance of judgment and taste in a world of infinite leverage. That world is now here. New tools are coming online each day to hand the power of code to creatives. What a time to be alive!
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The best use of your time is to build quality assets that work for you after you’re finished working on them. Once you see how powerful this idea is, it’s impossible to unsee it. It’s what I spend 90% of my time thinking about and implementing. Here are some ways I'm doing it...
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I saw Christopher Nolan at a coffee shop in Hollywood this week. He was wearing a T-shirt, shorts, and flip-flops while chatting up an acquaintance unknown. Christopher Nolan drinks his coffee just like a normal person. From a paper cup, outside in the sun with his fellow (wo)man. Christopher Nolan is just like you and me, except for one crucial difference. He’s got a hell of a lot more leverage than either of us.
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Everyone wants success. But most people aren’t willing to start down a path filled with unknowns unless they get a guarantee of success before they take that first step. The worst thing you can do is NOT start because you’re waiting for a guarantee your idea will work. The embarrassment of starting and failing is temporary. But the regret of not starting at all is forever.
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We had just opened a second bottle of wine after dinner. The producer’s dining room was beautiful - a huge wooden table with an expansive bar collection covering the wall behind us. And the house was even nicer - newly renovated with a massive backyard in a wonderful Los Angeles neighborhood.
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After writing, shooting, and editing our first video sketch, I’ve learned something you can steal. Batch similar creative work together. Here’s why, using the steps of my process so it’s clear. For this first sketch, the writing process was very informal…
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