The fastest way to learn any new skill isn’t through courses, books, or endless research — it’s by making something. In this piece, I break down how I’m learning cinematography from scratch by shooting a project my wife and I wrote, and why trial-by-doing is the key to mastering anything, one skill at a time.
Read MoreIn a world where AI is generating more content than ever, it’s the human moments that stand out. Our latest YouTube video hit nearly 10,000 views — not because of flashy effects or trends, but because it captured something real: a glimpse into a genuine relationship. As AI continues to shape the future of video, creators who lean into truth, emotion, and connection will have the edge.
Read MoreBuilding something of my own has been harder than I expected. I’m not where I thought I’d be by now, and that’s frustrating. The fear hits hardest at 3 a.m. — when I’m running numbers and wondering if I’m crazy for choosing this path. But deep down, I know this is exactly where I’m supposed to be.
Read MoreNot every creative project is meant to be finished. In fact, the ones you quit often teach you the most. So-called “failures” sharpen your instincts, quitting at the right time is a skill, and abandoning ideas can actually pave the way for the work that truly matters.
Read MoreVideo is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.
Read MoreYou can walk into the future, but the stories you tell will be the same. Because tech changes - human psychology doesn't. Think of technology as the surface of the ocean—constantly shifting with waves and tides. Meanwhile, human psychology is like the deep ocean—calm, steady, and unaffected by the changes above. So, no matter what you’re building, your content needs to do at least one of three things that scratch the itch of the human mind (preferably all three): Educate, entertain, or inspire.
Read MoreI’ve written before about the qualities to look for in a long-term business partner. But how do you find one? In the last year, I’ve learned the secret. Tara and I now have multiple projects going with high-quality partners and plenty of creative momentum. What’s the secret? Fair warning - you’re going to laugh cause it’s so stupid simple. Here’s the secret: Tell people what you’re doing, or (if you haven’t started yet) what you're planning on doing.
Read MoreAs a leveraged creator - someone who follows the path of: Create assets → scale them with free leverage → earn your freedom - it has become impossible to ignore how artificial intelligence can empower you - creators - to build whatever you want.
Read MoreIt was a big week. The producer Tara and I partnered with sent out our movie script to some of the biggest comedy directors you can think of. By any measure, getting eyes on our writing at this level is a win. And it got me thinking about how we got here. The most obvious observation I have looking back is how much all the progress we’ve made over the last three years was invisible. Not only was it invisible, but much of the time it actually felt like failing.
Read MoreThe best use of your time is to build quality assets that work for you after you’re finished working on them. Once you see how powerful this idea is, it’s impossible to unsee it. It’s what I spend 90% of my time thinking about and implementing. Here are some ways I'm doing it...
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