There comes a time for every creator when you need to close your computer and go out into the world. Feel the earth under your feet. Hear the hum of life around you. And open yourself up to serendipity.
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I can now code despite never learning how. It’s a breakthrough that’s been on my radar for over a year. I touched on it in a post from August 2023, about the importance of judgment and taste in a world of infinite leverage. That world is now here. New tools are coming online each day to hand the power of code to creatives. What a time to be alive!
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I saw Christopher Nolan at a coffee shop in Hollywood this week. He was wearing a T-shirt, shorts, and flip-flops while chatting up an acquaintance unknown. Christopher Nolan drinks his coffee just like a normal person. From a paper cup, outside in the sun with his fellow (wo)man. Christopher Nolan is just like you and me, except for one crucial difference. He’s got a hell of a lot more leverage than either of us.
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“The final form of leverage is brand new—the most democratic form. It is products with no marginal cost of replication. This includes books, media, movies, and code. Code is probably the most powerful form of permissionless leverage. All you need is a computer—you don’t need anyone’s permission.” - Naval Ravikant
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I just learned about this guy - Ramon van Meer - who started a website called SoapHub.com and sold it for just under $9 million USD. Not bad! He’s made even more money since then buying and scaling Alpha Paw - a company that creates breed-specific products for dogs. Here’s what I learned from listening to him talk about building his blog on the My First Million podcast.
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Internet real estate is valuable. Just like real estate in the real world has location value, internet real estate like domain names, websites, social media accounts, email lists, and online platforms has value based on visibility, traffic, and the potential to generate sales. If you haven’t started yet, it’s time to build digital real estate.
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If you want freedom, it’s time to start building online. Whatever skill you have, whatever business you’re in, writing & creating online is a cheat code (kinda like Super Mario Bros 3’s magic whistle - I f*cking love that game) that will open you up to so many opportunities, you’ll wonder why you didn’t start sooner. Here’s why…
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There are lots of ways to define intelligence, but only one I really like. It’s Naval Ravikant’s definition: “The only true test of intelligence is if you get what you wanted out of life.” If you got what you wanted, you’re smart. If you didn’t, you’re not. But there’s an even more important question embedded in the premise of the first: Are you wise enough to know what to want to begin with? Because if you aren’t, you’ll waste your life chasing booby prizes.
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There should always be a delay between the time you do something, and when you get paid for the work you did. That means you’ve created an asset or product or invested capital that’s making money for you. What you want to avoid is exchanging your time directly for an hourly wage. As Nassim Nicholas Taleb says, “If someone pays you for anything other than a specific transaction, you are a slave.”
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If you’ve played around with OpenAI’s ChatGPT or Dall-E programs, you know that the “robot army” has arrived to carry out your orders. But now, you don’t even have to speak their “language” to control them. Text-based interfaces allow you to give instructions in your language, and the artificial intelligence will carry it out in theirs. The days of having to learn how to code are quickly disappearing - just give good prompts, get good results. And when everyone has infinite leverage, your judgment and taste are what matter.
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