When I say someone is a “master of their craft,” I don’t just mean they’re good at something. It’s much deeper than that. They have an intimate, instinctual understanding of it that comes from years of engagement.
Read MoreCreativity isn’t an exact science. The best work doesn’t happen on command and when you try and push to make it happen, the work often falls flat. That’s why you should always try and sell your creativity by the execution, not by the hour. When you charge by the hour, it eliminates the magic AND you’re often giving the exponential upside of the project to someone else. Own your upside and keep the magic alive.
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