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Building something of my own has been harder than I expected. I’m not where I thought I’d be by now, and that’s frustrating. The fear hits hardest at 3 a.m. — when I’m running numbers and wondering if I’m crazy for choosing this path. But deep down, I know this is exactly where I’m supposed to be.
After five weeks of posting comedy sketches on YouTube, we’ve learned a ton — about Shorts, the algorithm, staying consistent, and having fun while creating. These early lessons don’t just apply to YouTube, but to anyone trying to build momentum as a creator.
Not every creative project is meant to be finished. In fact, the ones you quit often teach you the most. So-called “failures” sharpen your instincts, quitting at the right time is a skill, and abandoning ideas can actually pave the way for the work that truly matters.
The secret to building more digital assets is adding constraints, not doing more work. By committing to a schedule, choosing a form, and setting content guidelines, you’ll make it easier to create consistently and grow your body of work.
Most of your leveraged creative work will feel like it’s going nowhere — and that’s normal. Growth isn’t linear. One breakout video, article, or project will do more for you than the last hundred combined. The key is staying in the game long enough to find it.
Video is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.
For the longest time, how people built wealth was a mystery to me.
I remember hearing friends talk about owning “equity,” building “leverage,” and creating “assets.” I would nod along, pretending I understood what they were saying. I didn’t. But I wanted to learn.
So, I started researching the mental models of wealth creators, and I found something startling… the secret to getting rich was actually pretty simple.
This is it, in a nutshell:
Build assets that work for you after you’re finished working on them.
And so, that’s what I’m doing.
My name is Thomas Waschenfelder. I’m a writer and creator who is fanatic about learning and executing ideas that improve my life. I’m not a financial planner. I’m not an investment adviser. And I’m not wealthy (yet).
I’m simply here to share the best of what I’ve learned about how to use your creativity to build assets that disconnect your inputs (time) from your outputs (value).
And the best place to build assets is right here, on the internet. You’ll discover how to harness AI tools to unleash your creativity and build digital assets that compound over time. You’ll carve out a piece of internet real estate to call your own forever.
How do you start? It’s easy. Sign up for my newsletter and join thousands of others who want to build assets on the internet to buy their freedom in the real world.
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